Nexa Engineering

MESSAGE

Message from the CEO

For 15 years, I worked on "cutting waste" on Panasonic's manufacturing floor.

Yet on the floor, it was normal for a small system tweak to come back with a quote of millions of yen. "Why does so little cost so much?" — as the one placing the order, I always carried that doubt.

The cause was not the engineers' skill or their rates. It was the structure itself: layers of intermediary margins, mountains of documents the customer never sees, and more features and overhead than necessary, piling up through the process.

I want to deliver the right technology to the people who need it, at a fair price. That is why I founded Nexa Engineering.

"The one who hears your problem" is "the one who writes the code." With no one in between, I understand your challenge directly and make technical calls on the spot. I never say "let me take this back and consider it."

With the "waste-cutting" mindset drilled into me on the floor, I use AI, cloud, and low-code tools to deliver only what's truly needed, by the shortest path. We dialogue through prototypes instead of thick specs — so "this isn't what I expected" never happens.

With the judgment forged over 15 years on the floor and an agility large firms can't match, we accelerate your business.

Kentaro Ichihara, CEO

Profile

After completing graduate studies at Shinshu University, worked for 15 years at Panasonic as a battery manufacturing process engineer and SE. Following a posting at an automotive battery plant in Nevada, USA (Panasonic Energy of North America), became independent. Now supports a wide range of work, from advanced R&D to business automation for SMEs.

Career

  1. 2010 – 2017

    Learning the soul of manufacturing

    As a battery-process engineer at Panasonic, worked on equipment control and new plant launches. Earned the First-Class Electric Equipment Assembly certification and QC Level 2, absorbing the spirit of Japanese manufacturing.

  2. 2017 – 2022

    Taking on the world

    At a joint plant with a North American EV maker (Nevada), led inspection-process engineering — driving new line launches and production stabilization with diverse teams for five years.

  3. 2025 – present

    Back to the ground

    Driven by "the right technology, for the people who need it, at a fair price," became independent in 2025 and founded Nexa Engineering — realizing automation that fits the ground as companies' dedicated engineer.