Nexa Engineering

Sales Systemization, End to End

You learned it. You're motivated. But—how?

Turn the sales systemization you learned in seminars into a real system that AI runs. A marketing strategist and an engineer who runs his own company on AI accompany you from design through implementation and operation.

Get our Sales Cycle Management Kit, free.

For seminar learners: a 10-sheet spreadsheet template and 8-page guide for running a self-sustaining sales cycle. Add us on LINE, send "キット" (kit) in the chat, and the download links arrive.

ACT 1 — DRIVING HOME FROM THE SEMINAR

"Right. We'll systemize ours, too."

The drive home from the seminar. On the passenger seat, a notebook filled with three dense pages. "Sales come from systems, not talent." "Your customer list is an asset." "Design the follow-up path." Every page underlined in red.

Honestly, it was eye-opening. Your sales run on the president's intuition and memory. The pile of business cards is not an asset—just a pile. Every word hit home.

Gripping the wheel, you think: "Right. We'll systemize ours, too."

—So far, a good story. The problem arrives on Monday morning.

ACT 2 — MONDAY MORNING

You learned it. But it never became a system.

Monday morning. You open the notebook and cross your arms.

"Your customer list is an asset"... True. But build the list in what? Excel? With which columns? And who updates the last-contact date, and when?

"Design the follow-up path"... Absolutely. But who remembers ten days later? You? Your phone's reminder app? Is that really a system?

And there is no one to hand it to. Nothing runs without you — that is exactly what you went to learn how to change, and you came back to find the work of changing it sitting on your desk too.

What you learned is right—you don't doubt a word of it. But between theory and a working system runs a deep river. Still, you tried to cross it. Four times.

  1. You built it in Excel

    One weekend you built a customer list and a deal tracker. A fine spreadsheet, if you said so yourself. Three weeks later, the last-updated date still said three weeks ago. Because the only person updating it was you.

  2. You subscribed to a tool

    A ¥30,000-a-month CRM. The screen was full of unfamiliar jargon fields that never matched "that diagram" from the seminar. Three months later you stopped opening it. The invoices kept coming.

  3. You asked an IT company

    "If you can put together the requirements, we'll build it." ...Requirements. If you could write those, you wouldn't be struggling. The instructor knows design—but doesn't build systems.

  4. You opened the system you inherited

    The core system that came with the company. Maybe there was a clue inside. What you found was that nobody can touch it anymore. You can't shut it down and you can't fix it. So while it still runs, you decided not to think about it.

Your understanding was not the problem

27.6%
of companies fully use their sales management tools—and that's large enterprises (300+ employees) with dedicated IT staff

Hammock SFA usage survey

~70%
"70% of SFA rollouts fail," as the industry saying goes—the same story, in the same order, all over the country

industry discourse / IT Trend

THE TURN — THE REAL CAUSE

The fault is neither yours nor your learning's.

What the seminars and instructors teach is real. In fact, the #1 success factor among companies where sales management took root was not tool features but "the activities needed to win an order became clear" (78.6%). The design thinking you learned is your strongest weapon. The problem is the two structures waiting beyond it.

No translator exists

No one translates seminar language (funnel, list, follow-up path) into system language (screens, fields, automations). Instructors are design professionals—they don't build systems. IT companies are system professionals—sales design is outside their trade. The Excel sheet that died in three weeks is what swimming that river alone looks like.

Systems assume human willpower

Most sales tools are boxes built on the assumption that reps enter data daily and someone tends the box. Does your company have that "someone"? You wanted a system because you're short-handed—and the system demands hands. That's where most companies drop out.

Keep the design you learned. Translate it into a system that AI runs.

The promise — a DX that discards nothing

That spreadsheet? You can keep it.

The order sheet you've run for ten years, the booking system your staff know by heart, the calendar you open every morning, LINE — you throw away none of it. AI connects them from behind.

And what does connecting them change? Information scattered across separate tools becomes one picture, so you and your team can see how far each deal has actually moved — on the same screen. And the next move, who and what, is already decided. This doesn't stop at a dashboard showing numbers.

Vendors make you discard the tools your people know because their technology doesn't know your floor.

There are two ways to modernize.

The usual way
  1. Replace everything
  2. Everyone relearns
  3. Nobody uses it
Our way
  1. Keep the tools
  2. AI connects the back end
  3. Everyone sees where you stand, and what's next

This is how we actually work

A ten-year-old order-management spreadsheet, a booking system with payments attached, Google Calendar — there is a business modernizing right now with all of them still in place. The new system doesn't replace them; it holds the source of truth and acts as the hub between them. The tools stay where they are; the scattered picture comes together.

THE GUIDES — LIVING PROOF

We run our own company this way.

Every morning at seven, my phone (Ichihara) shows just a few lines: "Two deals moved yesterday. Three things to do today. No anomalies in the numbers." —Last night, I entered nothing.

AI updated the deal ledger from customer emails. Deals dormant for ten days get raised by AI: "time to follow up." That "follow-up path" from the seminars runs every day—independent of my willpower.

It isn't magic. It's translation and design. Morning reviews, deal management, reconciliation with accounting—we use all of it ourselves, every day, before selling it. Ask, and we'll show you the actual screens.

AI Morning ReviewEvery morning, 7:00
  • AccountingAll clear. 2 payments due this week
  • Dev0 overnight errors, deploys healthy
  • Sales1 deal dormant for 10 days
  • Schedule1 meeting today, no deadlines

Today's 3 actions

  1. Follow up on the estimate for Company A (dormant 10 days)
  2. Online meeting with Company B at 14:00
  3. Review & approve 2 invoices (5 min)

Logged to the morning journal

How it's wired

Operational data is bundled by function, and AI drives the morning summary.

Accounting

  • freee

Sales

  • ハシラSFA

Dev

  • Sentry
  • Vercel
  • Supabase

Inbox & Schedule

  • Gmail
  • カレンダー
  • Slack

AI朝会 — AI Morning Review

Auto-collected & summarized at 7:00 every morning

Every morning you get

  • 信号機 Signals (ok / watch / alert)
  • 今日の3アクション — Today's 3 actions
  • 朝会ログ — Morning journal

* Demo screen with fictional data — all company names and figures are samples(架空データ)

Sales runs on a loop — driven by HASHIRA SFA.

AI-driven sales support: input effort stays near zero, AI spots the stalls, and guides you to the next action.

The sales loop

  1. Record

    Almost zero typing. AI updates deals and activity logs from your emails and chats.

  2. Where you stand

    Which deal has moved how far. You and your team look at the same screen and see the same picture.

  3. Detect

    Deals dormant for 10 days, contract renewals at 60/30/14/7 days out — AI watches daily.

  4. Next move

    Who to reach, about what, in what words — AI drafts it with its reasoning and puts it up for approval.

  5. Act

    Nothing AI drafts goes out on its own. It moves only after an approve or dismiss, and who approved it when stays in the record.

What this loop changes isn't the typing. It's that everyone sees the same picture of where the company stands, and the next move — who, and what — is already decided. That is the state that moves sales forward.

This loop keeps turning every day — independent of anyone's willpower.

Management dashboardAlways current

This month: target vs. actual

  • Target¥3.0M
  • Actual¥2.1M
  • SFA forecast¥1.3M

Projected landing ¥3.4M — on pace to hit target

Pipeline

  • In negotiation8 deals
  • Closing this month3 deals

Alerts from AI

  • Company C: contract renewal in 30 days. Follow-up move already proposed
  • Company A: 10 days since the estimate went out. Re-contact awaiting your approval

* Demo screen with fictional data — all company names and figures are samples(架空データ)

Sales systems: from run by people, to driven by AI.

HASHIRA SFA — FULLY CUSTOMIZED

The one who masters the tool is AI — not you.

Sales management fails because of placement, not tools. Traditionally, the one standing between information and the system, carrying everything, was a person. Hashira SFA puts AI there instead.

Conventional SFA — a person stands in the middle

Sources

  • Email
  • Piles of business cards
  • Phone memos
  • Calendar
  • Memory

Person

Gathers, compiles, types it in(手入力), goes to check

SFA

Empty until someone enters data(入力されるまで空)

A person carries everything between information and the SFA — that's why it never sticks.

Hashira SFA (fully customized) — AI stands in the middle

You

Just chat(チャット). Then review and decide.

Claude.ai

Connected to every tool via connectors. AI gathers, enters, organizes, and prepares your review.

Connected via connectors

Info

  • Webリサーチ
  • Gmail
  • カレンダー
  • Google Drive
  • Slack
  • Notion
  • Box

Design

  • Canva
  • Gamma
  • Figma

Dev

  • GitHub
  • Vercel
  • Sentry
  • Supabase

プロジェクト管理 — PM

  • Jira
  • Asana
  • Linear
  • monday.com

経理・決済 — Accounting & Payments

  • freee
  • Stripe

自動化 — Automation

  • n8n
  • Zapier

* 400+ official connectors — we pick and wire what fits your business.(公式コネクタは400以上)

ハシラSFA — Hashira SFA

Deals, tasks and timelines stay current automatically

You are freed from the middle; AI masters everything.

From gathering to entry to review, AI does the work. So mastering it — 使いこなせる — comes naturally.

Why Nexa

We went looking for someone who could do this. We didn't find them.

We're not trying to oversell. We simply could not find a firm that met all four of these at once — so we built it ourselves.

The axis and the technology, held in the same hands

The consulting that designs what you are selling and why, and the engineering that builds how it runs. Most firms are one or the other. The strategist doesn't build systems; the systems people don't own the sales design — that is exactly the wall in Act 2. Here, both sit at the same table.

We use it every day before we sell it

What we show you isn't a demo screen. Our own company runs on this system — the morning standup, the deal pipeline, the reconciliation with accounting. We don't sell anything we don't use ourselves, daily.

We don't break what your people built

Ten years on Japanese manufacturing floors, then five years leading new-line launches and production stabilization at an advanced plant in North America. People who only know technology say "let's replace everything." We don't, because we know in our bones how many years it takes for a workaround on the floor to become good practice.

Someone who can read your old system comes in person

The code and the database you inherited from the previous generation — we read them ourselves. The person you talk to is the engineer, so nothing gets thinner passing through a chain of messengers.

Plenty of firms can do one of these. Almost none can do all four.

Where this comes from — the CEO's background

THE PLAN

Four steps. That's all.

  1. Free · 3 per month

    Live demo

    We run the system that actually works every day, right in front of you. Where a deal stands, AI detecting it, drafting the next move, and logging it — ten minutes. You don't have to tell us anything about your company yet. Just watch.

  2. Free

    Free diagnosis

    First, show us how your sales flow works—who sells, where, and how. Together we map it and scope what to systemize. Afterward, we present the price and its rationale in writing.

  3. Strategist

    Design

    Using patterns proven across 400+ companies, we turn your "sales equation" and "activities to win orders" into a blueprint—your company's edition of what you learned.

  4. Engineer + AI

    Translate, implement, operate

    We translate the blueprint into a sales management system that AI runs. We fit the system to your blueprint—not your company to a generic tool. After delivery, AI drives the daily work and the strategist reviews adoption.

Who is responsible for what

Design (Saura)

  • Sales equation & funnel design
  • Clarifying activities to win orders
  • Adoption reviews

Implementation (Ichihara)

  • Translating blueprint into system
  • AI automation (entry, tracking, suggestions)
  • Connecting existing tools & accounting

Driving (AI)

  • Daily ledger updates
  • Detecting & raising missed follow-ups
  • The few-line morning report

What the free diagnosis leaves you with

  • A map of your current sales flow
  • A scoped view of what can be systemized
  • A written estimate with price and rationale

THE OUTCOME

When that notebook comes alive.

Customer list

TODAY

A pile of cards and an Excel sheet only the president updates.

WITH THE SYSTEM RUNNING

AI keeps the ledger. "Your list is an asset" becomes a screen.

Follow-up

TODAY

The president's memory and phone reminders.

WITH THE SYSTEM RUNNING

AI raises deals dormant for ten days. The path runs even when you forget.

Numbers

TODAY

You'd love to see the "sales equation"—but the numbers won't come out.

WITH THE SYSTEM RUNNING

A few lines every morning. You only make the calls that need a human.

What you learned becomes a system. And the president returns to judgment, to customers, to the real work.

HOW WE PRICE

Sincerity, shown in how we proceed.

PRICING

By consultation — after a free diagnosis, price and rationale in writing.

  • We don't attach one price tag—not to look cheap, not to sell high. Since every company's blueprint is different, we believe a flat price would be dishonest.
  • Every estimate includes not just the amount but why it costs that amount. You're free to stop after seeing it. The diagnosis results stay with you.

What we promise

  • We won't contradict what you learned from seminars and instructors. We build what comes after it.
  • You'll judge with something real, running on your own data, before committing.
  • We don't deliver and disappear. AI drives; the strategist sees adoption through.

What we don't promise (honestly)

  • We won't say "AI solves everything." We hand work to the system one piece at a time, starting with what fits.
  • We won't push you off tools you already use. Assets that work stay.
  • If it ends at the diagnosis, we won't chase you with sales calls.

Free gift — via LINE

Get our Sales Cycle Management Kit, free.

①Media → ②LP → ③LINE leads → ④nurturing → ⑤deals → ⑥delivery → ⑦repeat → ⑧referrals — and back to ③. A 10-sheet spreadsheet template (with sample data) and an 8-page guide for running a self-sustaining sales cycle — the same framework we use in our consulting work.

Modeled on the actual kit dashboard (sample numbers). The kit itself is in Japanese.

  • 8-stage cycle template with an auto-aggregating dashboard
  • Reverse-planning engine: from revenue target down to posts per month
  • Post-purchase follow-up reminders: thank-you → check-in → referral ask → repeat offer
  • 10-question self-diagnosis to find the gaps in your cycle

Delivered via LINE.

After adding, send "キット" (kit) in the chat and we will reply with the download links. If you no longer want updates, simply block the account and they stop.

FAQ

Honest answers to common worries.

Will you make us do something different from what we learned at the seminar?

No. The design thinking you learned is the strongest weapon for adoption (the #1 success factor is "activities to win orders became clear"—78.6%). We don't contradict it; we turn it into your company's blueprint and translate it into a working system.

We already use kintone or another tool

Assets that work, stay. Rather than rebuilding by default, the diagnosis sorts everything into keep, connect, or build.

Our staff aren't good with computers

That's exactly why we build a system AI drives, not a box people must feed. Your team tries it hands-on, and if it doesn't work for them, we fix it on the spot.

Not even a ballpark price makes me uneasy

Fair. That's why the diagnosis is free, and every estimate comes with the rationale in writing. Deciding to stop after seeing the estimate is a welcome outcome, too.

Is a small company like ours really a fit?

You're the main character. We ourselves run on this system as a tiny team. What qualifies you isn't size—it's the will to systemize.

Will I get pushy messages after adding you on LINE?

Our no-chasing policy applies on LINE too. If you no longer want updates, just block the account and they stop—and it never counts against you for the diagnosis or any consultation.

That notebook, into a system.

What's written in your seminar notebook was right. What was missing was not your willpower—it was a translator. The "follow-up path" you underlined in red runs even when you forget. "Your list is an asset" becomes a screen, not a slogan. —What you learned, into a system.

The diagnosis is in person or online (we can visit within Kumamoto Prefecture). If the diagnosis says "not yet," it ends there—no hard sell.

Prefer the phone? 070-8355-4491(weekdays 9:00–17:00 JST)